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How to Earn the Trust of Strangers

How to Earn the Trust of Strangers

by / on April 29, 2014 at 11:38 am / in Storytelling, Video

Nobody really likes a camera being pointed at them, especially if the person doing the pointing is a stranger. This is a fear I face as a videographer when going […]

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Weekend Filmmaking Course

Weekend Filmmaking Course

by / on April 15, 2014 at 11:54 am / in Video

I don’t think I need to spend too much time convincing you that you need to get into the business of making videos. Increasingly it’s becoming the medium of choice […]

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Video Inspiration: Emily’s Hair 1

Video Inspiration: Emily’s Hair

by / on March 28, 2014 at 1:49 pm / in Video

Start with a donor-centred story, tell it straight, and crank the cuteness up to ten and you have “Emily’s Hair”, a video story about a kid who donates her hair […]

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Celebrity Culture Send Up, for Charity

Celebrity Culture Send Up, for Charity

by / on January 23, 2014 at 11:38 am / in Video

“What if we cared about those living in poverty as much as we care about celebrities?” This great poignant question is the central message of a new campaign for Toronto’s […]

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I Like Giving 1

I Like Giving

by / on December 10, 2013 at 2:33 pm / in Storytelling, Video

I stumbled across I Like Giving the other day and I really love what they are trying to do. Encouraging giving in all its forms, I Like Giving showcases some […]

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The Perfect “Get Involved” Video

The Perfect “Get Involved” Video

by / on November 25, 2013 at 9:33 am / in Client Highlights, Community Managers, Video

I love this video. It’s unpretentious, it’s silly, and it perfectly communicates what the TWU Impact site is all about. Riffing off of the “Get Involved” video we created for […]

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Christmas Campaigns: Essential Tips

Christmas Campaigns: Essential Tips

by / on November 7, 2013 at 2:27 pm / in Fundraising, Video

Yesterday I talked about three kinds of Christmas campaigns that have proven to be effective. Today I’m going to add a few key tips to boost your chance of success. […]

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The Top 10 Thank You Videos

The Top 10 Thank You Videos

by / on October 9, 2013 at 11:57 am / in Video

The latest Burk Donor Survey found that 85% of donors who were sent a Thank You video watched it. That’s huge! But here’s the thing: only 3% of donors were […]

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A Boccia Throwdown 1

A Boccia Throwdown

by / on October 4, 2013 at 2:40 pm / in Video

We take this whole charity business pretty seriously, but ever so often we like to kick back and throw some boccia balls, or what have you. Last month we did […]

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Meals Per Hour

Meals Per Hour

by / on August 15, 2013 at 2:42 pm / in Resources, Video

Efficiency is something that can be easily overlooked at charities. You’ve got heart, you’ve got skill, you’ve got a great cause, but are you carrying out your work in the […]

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