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E-letters

Fundraising Complaints are on the Rise

Fundraising Complaints are on the Rise

by / on June 17, 2014 at 12:03 pm / in E-letters, Fundraising

A new study out of the UK indicates that donors are losing patience with some fundraising tactics. While the study is focused on the UK, the principles can easily be […]

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Fact vs Fiction in Canada’s New Anti-Spam Laws 1

Fact vs Fiction in Canada’s New Anti-Spam Laws

by / on June 12, 2014 at 2:08 pm / in E-letters

I’ve been hearing a lot of talk about Canada’s new anti-spam laws. I’m sure you have too. Thanks to some alarmist news reports, the default response from most charities I’ve […]

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The Science of Email

The Science of Email

by / on June 5, 2014 at 11:45 am / in E-letters

A new study by Hubspot and Litmus sheds some new light on email marketing. Looking at a massive data set of 150,000 email campaigns and over 300 million opened marketing […]

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MailChimp Insights

MailChimp Insights

by / on May 15, 2014 at 2:30 pm / in E-letters

I should confess from the start that I’ve got a pretty big crush on MailChimp (not to be confused with Chimp, our sister company, who I’d also have a crush on […]

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Want to know what your donors want? Ask. 1

Want to know what your donors want? Ask.

by / on May 6, 2014 at 10:45 am / in E-letters, Fundraising

About a month ago, my wife Lauren and I decided to start giving regularly to one of my Peer Giving clients: Dalit Freedom Network. In addition to having a working […]

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2014 Nonprofit Benchmarks Study 1

2014 Nonprofit Benchmarks Study

by / on April 24, 2014 at 3:47 pm / in E-letters, Fundraising, Social Media

M+R in partnership with NTEN released their annual Nonprofit Benchmark Study a few weeks ago, and it’s full of goodies. The important thing to note when reviewing the study is […]

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How to Build a Loyal Email Following

How to Build a Loyal Email Following

by / on December 19, 2013 at 12:01 pm / in E-letters

As I mentioned last week, email is increasingly becoming a prominent form of marketing. If you’re not using it to communicate your charity’s impact, you probably should. The first and […]

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How to Improve Your Email Open Rate

How to Improve Your Email Open Rate

by / on December 12, 2013 at 4:26 pm / in E-letters

Email is becoming one of the most prominent forms of communication, but as more and more businesses rely on emails to get their message out, it becomes harder and harder […]

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Donor Communication (aka, People Love the Internet) 5

Donor Communication (aka, People Love the Internet)

by / on July 18, 2013 at 10:13 am / in E-letters, Fundraising

Over the last two days I’ve been breaking down the results from the latest Cygnus Donor Survey. I started by talking about the changing donor demographics, then moved onto how […]

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Want to entice readers? Learn from Apple.

Want to entice readers? Learn from Apple.

by / on May 29, 2013 at 11:11 am / in E-letters, Storytelling

As a charity, it can sometimes be easy to forget that other charities are not your only competition. Consumers are your audience, and especially in an online environment, there are […]

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