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Weekend Filmmaking Course

Weekend Filmmaking Course

I don’t think I need to spend too much time convincing you that you need to get into the business of making videos. Increasingly it’s becoming the medium of choice […]

Dynamic Visuals Part 3: Working with Type

Dynamic Visuals Part 3: Working with Type

Now that you’ve got your image to work with, placing your text on it is the next step. This can be the name of your campaign, a CTA, urgent message, […]

The Double Standard

The Double Standard

Last month the Portland Hotel Society, a nonprofit working with the poor in Vancouver’s Downtown Eastside, came under scrutiny after a government audit revealed some questionable spending. Two directors at […]

Dynamic Visuals Part 2: Working with Images

Dynamic Visuals Part 2: Working with Images

Now that you’ve gone through the brainstorming process, and you’ve nailed down some of the feelings and concepts around what your organization does into key words, you’re ready to start […]

Everything in its Right Length

Everything in its Right Length

What is the most effective length of a tweet? What is the ideal length of a blog post? How short should my Facebook status update be? These may not be […]

Video Inspiration: Emily’s Hair

Video Inspiration: Emily’s Hair

Start with a donor-centred story, tell it straight, and crank the cuteness up to ten and you have “Emily’s Hair”, a video story about a kid who donates her hair […]

Dynamic Visuals Part 1: Brainstorming & Planning

Dynamic Visuals Part 1: Brainstorming & Planning

There are a variety of situations where an organization might need some images created — from social media shares, to blog posts, to updating features on your website’s home page, […]